Color Measurement of Cereal and Cereal Products

Consumers frequently look at a food product and make a judgment decision largely based on overall appearance, including color. Often color and flavor are directly related. In this example color variation and moisture content are also related.

Color Measurement of Cereal and Cereal Products (PDF)

Color Measurement: Methods and Effects of Sample Presentation

Sample preparation, sample presentation and instrument geometry used for measurement can effect both correlation of the measurement to visual assessment and precision of the measurement. A variety of techniques can be used in handling yarn samples so that the most valid and repeatable measurements are achieved.

Color Measurement: Methods and Effects of Sample Presentation (PDF)

Color Versus Appearance

With the number of color measuring instruments on the market, how do you choose the most appropriate one? It helps to understand the difference between measuring color and measuring appearance.

Color Versus Appearance (PDF)

Get the Color Right and Make Sure it Stays That Way

Strong associations between the consumer's judgment of a product's appearance and taste are learned through experience. Discolored meat, for example, is recognized as old and lacking in freshness. Consumers' conclusions about some products are based almost totally on color. No wonder the food industry is so concerned with monitoring color.

Get the Color Right and Make Sure it Stays That Way (PDF), Food Quality, Feb/Mar 2004

Identification of Measurement Parameters for Effective Color Communication

In a physical measurement of weight or volume, there is only one measurement parameter that can affect the measured values - the expression of units in American Standard or metric. In a psycho-physical measurment that quantifies human color perception, complete color quantification is always at least three numbers with six measurement parameters. Changing any of the parameters will affect the color values, so the first step is to clearly define those parameters.

Identification of Measurement Parameters for Effective Color Communication (PDF)

Keeping Up Appearances

The effects of sun, weather and time can also make architectural coatings change appearance and perhaps lose their appeal. So how is the architect to understand coatings color and appearance ratings, testing, and specifications?

Keeping Up Appearances (PDF), Journal of Architectural Coatings, February/March 2006

Look at Sensory Coloring

Sensory testing is necessary to help manufacturers appeal to the conscious and unconscious preferences of consumers. Consumer panels, trained sensory panels and instrumental analysis can be used to help guarantee that a product's color is consistent from batch to batch, comparable to gold-standard colors and acceptable to consumers.

A Look at Sensory Coloring (PDF), Prepared Foods, October 2006

PET Bottle Manufacturing and Color Measurement

Properties such as barrier characteristics, dimensional stability, shape and appearance are of significant importance to bottle manufacturers. Appearance attributes can include reflected color, transmitted color, yellowness and haze, and even the presence of proper levels of UV inhibitors. The use of color measurement instrumentation to test and quantitate these attributes ensures customer satisfaction and aids in reducing costs.

PET Bottle Manufacturing and Color Measurement (PDF)

Physical Property Testing

Having the safest food in the world won't guarantee customers. Color and texture add to the enjoyment of eating. Here's how these factors can enhance the palatable properties in the food.

Physical Property Testing (PDF)

Solving Color Measurement Challenges of The Food Industry

We frequently judge food quality based on color. In the marketplace it is rare that consumers are permitted to taste food products prior to purchasing them. However they frequently can look at the product. They make a judgment decision largely based on overall appearance including color. Frequently color and flavor are directly related.

Solving Color Measurement Challenges of The Food Industry (PDF)