Colorimetric Scores: Making Sure Your Tomatoes Make the Grade

The bright red color of the tomato can tell us a lot about quality and nutrition.

Color terminology has been changing; what we once called red is now referred to as magenta. Well, you know how the song goes: “you say tomato; I saw tomahto.” However, when it comes to color there is only one standard by which to abide.

Colorimetric scores are an important component for quantifying color in order to create the measurements needed to relate product quality to a grading scale. These scores have been developed through extensive research and analysis of tomato products at various stages of production to ensure color consistency and maturity. Various colorimetric methods and spectrophotometers have been used to revolutionize the tomato industry and lead to higher standards in all tomato-based products. Continue reading

Color Perception Meets Consumer Desires: How to Set the Mood with the Hues of Food

Color perception is the link between how the human eye perceives color and the way the brain processes that information to affect our moods and choices. Scientific research in the area of color perception has revealed that there is a great variation between how each individual sees and views color, yet our brains continually process this information in relatively the same way. The way that humans perceive color plays an important role on the choices we make, especially when it comes to our food selections.

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