Colorimetric Scores: Making Sure Your Tomatoes Make the Grade

The bright red color of the tomato can tell us a lot about quality and nutrition.

Color terminology has been changing; what we once called red is now referred to as magenta. Well, you know how the song goes: “you say tomato; I saw tomahto.” However, when it comes to color there is only one standard by which to abide.

Colorimetric scores are an important component for quantifying color in order to create the measurements needed to relate product quality to a grading scale. These scores have been developed through extensive research and analysis of tomato products at various stages of production to ensure color consistency and maturity. Various colorimetric methods and spectrophotometers have been used to revolutionize the tomato industry and lead to higher standards in all tomato-based products. Continue reading

Color Psychology: Subliminal Messaging, Courtesy of Your Local Pharmacy

pill color comic
What are your pills telling you?
Image Source: www.glasbergen.com

Numerous studies have recently been conducted regarding color psychology. Color can tell us a lot about who we are, how we are feeling, and the choices we make. Why do people prefer their lemonade pink? And why is that “little pill” blue? Well, it is certainly not by accident. As human beings, there is a direct correlation between our senses and color. Color psychology not only impacts our internal thought processes, it also has a great deal of influence on consumerism — especially when it comes to pharmaceuticals. All major drug corporations know that color is one of the most important ingredients in prescription medications. That is why they depend on the highest levels of color technology and spectrophotometry in order to maintain consistency and accuracy in their product. Continue reading

Color-Coding Technology: 50 Shades of Grey Pills?

Color-coding technology may be one of the most valuable tools to consider when it comes to prescription medications. The rainbow of pills lining the shelves of our local drug stores do not simply appeal to an eccentric and liberal palate; they are a product of color-coding technology that is used to provide security to both the patient and the healthcare industry. Pharmaceutical companies know the importance of quality control and color application in the production of prescription medications and the equipment needed to maintain safety. Spectrophotometers provide the essential piece of technology needed to monitor and develop pharmaceutical products that are easy to identify, which can play a crucial role towards eliminating the extensive margin of human error.

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The Taste of Success: How Colorimetry Can Exploit the Brain’s Perception of Food Quality

Green to yellow bananas
Color is a deciding factor for consumers when it comes to food choices. Food has to “look right” to “taste right.”
Image source: Flickr user Ian Ransley

Colorimetry has been used in a variety of scientific studies to create specific color standards and visual comparisons. The standards and comparisons within this field can be of great value when evaluating color and consistently repeating data. Test results in colorimetrics through the use of spectrophotometers can give us a wealth of information about the choices we make that are dependent on color, especially those involving the foods we eat.

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Color Perception Meets Consumer Desires: How to Set the Mood with the Hues of Food

Color perception is the link between how the human eye perceives color and the way the brain processes that information to affect our moods and choices. Scientific research in the area of color perception has revealed that there is a great variation between how each individual sees and views color, yet our brains continually process this information in relatively the same way. The way that humans perceive color plays an important role on the choices we make, especially when it comes to our food selections.

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