Numerous studies have recently been conducted regarding color psychology. Color can tell us a lot about who we are, how we are feeling, and the choices we make. Why do people prefer their lemonade pink? And why is that “little pill” blue? Well, it is certainly not by accident. As human beings, there is a direct correlation between our senses and color. Color psychology not only impacts our internal thought processes, it also has a great deal of influence on consumerism — especially when it comes to pharmaceuticals. All major drug corporations know that color is one of the most important ingredients in prescription medications. That is why they depend on the highest levels of color technology and spectrophotometry in order to maintain consistency and accuracy in their product. Continue reading
Impurity analysis is not only important for maintaining consistency and product quality. Patient safety and reliability are equally important, if not more so. Lawsuits against pharmaceutical companies have reached epidemic levels over the past decade, and the number of products recalled has increased accordingly. These figures are not only astonishing, but unacceptable and preventable. Safety and effectiveness are the top concerns for pharmaceutical consumers, and companies must make sure that they use the highest level of technology to assure patient safety and satisfaction.
Color-coding technology may be one of the most valuable tools to consider when it comes to prescription medications. The rainbow of pills lining the shelves of our local drug stores do not simply appeal to an eccentric and liberal palate; they are a product of color-coding technology that is used to provide security to both the patient and the healthcare industry. Pharmaceutical companies know the importance of quality control and color application in the production of prescription medications and the equipment needed to maintain safety. Spectrophotometers provide the essential piece of technology needed to monitor and develop pharmaceutical products that are easy to identify, which can play a crucial role towards eliminating the extensive margin of human error.