Color Perception Meets Consumer Desires: How to Set the Mood with the Hues of Food

Color perception is the link between how the human eye perceives color and the way the brain processes that information to affect our moods and choices. Scientific research in the area of color perception has revealed that there is a great variation between how each individual sees and views color, yet our brains continually process this information in relatively the same way. The way that humans perceive color plays an important role on the choices we make, especially when it comes to our food selections.

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