Color appeal and consistency are vital for influencing consumer decisions in the spirits industry. The five most important things to know about measuring the color of spirits include:
READ Why Understanding Tristimulus Values and the CIE Color Model Is Important for Color Measurement
1. Color Is an Indicator of Spirit Quality
As more consumers embrace the trend of purchasing high-end liquor, manufacturers are offering premium brands to meet the demand. While synthetic color alternatives exist, like Blue Curacao, many consumers prefer crisp, natural spirits with a clear, consistent color that gives them confidence in the spirit's quality and health safety.
2. Production Methods Affect a Spirit's Color
A common misconception is that a darker color means a spirit has aged longer. While new casks impart color and flavor quicker, dispelling this myth, the type of wood used in the aging process also affects the spirit's color. With the right tools and proactive monitoring, you can achieve the desired color in manufacturing without adding caramel or artificial colorants.
3. Color Appeal and Consistency Influence Purchase Decisions
Beverage color affects a customer's perceptions of taste and quality. Choosing and maintaining the right color for a spirit maintains the impression of luxury. It also influences how the product tastes. Many spirits seem identical when tasted without any visual cues. The moment someone sees their differing appearances, their perceptions change.
4. Spectrophotometric Technology Can Perfect the Appearance of Spirits
Achieving correct and consistent coloration for your spirits is essential to meet consumer demands. Spectrophotometric technology can help you achieve uniform brightness and clarity in every bottle.
A spectrophotometer tests color and haze, helping you improve the visual consistency of your products and meet industry color standards without adding artificial colorants. Use this instrument throughout the manufacturing process to see how your spirit's color develops as it ages. Along the way, you can refine the manufacturing process and create a more impactful taste.
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5. Choosing the Right Solution Is Critical to Reflect Spirit Quality
The Vista® is a state-of-the-art, user-friendly spectrophotometer that ensures your spirit's color and clarity conform to quality standards by simultaneously measuring transmittance color and haze measurements. With balanced, full-spectrum LED illumination, you can boost the consistency of your spirit's color and be confident in the technology you use.
The Vista lets you quickly isolate issues, identify the cause, and correct your process. Instrument standardization is fully automated with a high-resolution color touchscreen and embedded EasyMatch® essentials. The smart user interface means you can send your data where it needs to go.
Embrace consistent spirit color and appearance analysis today by using the Vista spectrophotometer from HunterLab. You can contact us to get a quote.
