Measuring the Colour
of Tomato Soup
Food must be visually appealing, tasteful, and healthy. Colour plays a vital role in evaluating these attributes. Consumers rely on the colour of tomato soup to gauge the quality, which determines purchasing behavior. Hunterlab provides just the right colour measurement solutions to meet the standards of visual perception of tomato soup. Our best-in-class colour measuring instruments give producers quantitative Tomato Score values to accurately evaluate their quality.
HunterLab ColorFlex L2 Tomato is the No.1 colour measurement solution for tomato sauce. It comes with the HunterLab Reference Standard – Tomato, the ONLY reference standard in the world tracing back to BCR and USDA standards for the most accurate RED colour measurements.
Why measure the colour of tomato soup?
The consumer’s perception of the colour of tomato soup extends to how the product flavor and overall quality are perceived. For instance, the colour of tomato soup may be associated with creaminess or the strength of the tomato flavor.

The colour measurement of tomato soup requires tools built for the task to eliminate variation and provide objective, reliable data. Here at HunterLab, we have created colour measurement solutions compatible with the United States Department of Agriculture (USDA) classification system and the Institute of Reference Materials and Measurements system known as BCR. Our solutions make it easy for manufacturers to meet industry standards and consistently deliver high-quality tomato products that accurately reflect your brand.
Check out this solution for measuring the colour of tomato soup.
Spectrophotometers are used in all parts of the tomato soup production process, from selecting tomatoes to testing samples after bottling.This is the colour measuring instrument for tomato soup that our customers are having great success with:
The HunterLab Advantage
The ColorFlex L2 Tomato spectrophotometer is backed by over 70 years of innovation from HunterLab, the world’s most trusted colour quality experts.
Our spectrophotometers are valuable to any tomato processing facility and can help users create consistent, high-quality products. HunterLab instruments are well-known for measuring the correct red colour for tomato soup and setting up standards to deliver better tomato products than your competition.
To learn more about our products, contact our colour measurement expert today!