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"Color Variations in Plastics: You Say Lime, I Say Chartreuse -- What Is It Really?"

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"Color Standards for the Paper Industry"

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"Color Standards for Plastics — Plastic Colorants and Color Concentrates"

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"Color Quality Control in Powder Coating of Metal Substrates Creates a Competitive Advantage"

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"Color Perception With Different Light Sources (Metamerism)"

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"The History of Color Measurement Devices"

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"Color Meanings and Communication"

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Color Variations in Plastics: You Say Lime, I Say Chartreuse -- What Is It Really?

Posted on Mar 19, 2026 by HunterLab

Many variables affect color and visual appearance. Light, angle, and/or background all affect visual analysis and cause major variations in color perception. Image Source: Daniel Christensen via wikimedia.org

The human eye is a remarkable tool in identifying color variations. In fact, the human eye can actually distinguish over 7,000,000 different color variations in our known spectrum of colors. Science and technology have explored the eye-to-brain connection of how light is absorbed and reflected, and these results have shown that the human eye is capable of distinguishing even the slightest deviations in color.

Despite how amazingly accurate and complex human vision can be, the eye and the brain do have their limitations. Optical inputs of color variations are altered by a variety of causes that lead to problems with visual analysis, especially in plastic manufacturing. Manufactures have to be incredibly precise when creating their products, to account for the variations in the way we see things, and to mitigate against their negative effects. Spectrophotometry tools are incredibly useful in this process.

Limitations of the human eye

In the same way that no two people are alike, color perception also varies greatly from person to person. Color variations have also been noticed in many individuals between left-eye and right-eye differentiation. Even as you look at this screen, if you shut one eye and then alternate viewpoints with the other, you may notice the slight variations in color from your own unique perspective.

Though we all view colors in relatively the same way, our unique genetic make-up also plays an important role in how we differentiate between color variations. Just like any other physical ability or trait, vision varies in aptitude as well. It can range from highly effective to somewhat defective in its ability to classify color. From good to poor color vision or even color blindness, everyone has limitations when it comes to color analysis.

Take for instance the ability to see in the dark. The human eye is not able to distinguish color at all without some source of light. Even with minimal lighting, our brain will interpret color using only a limited scale of grey. It is certain that the human eye is a powerful tool, but despite its amazing competencies, we can see that there are a number of other factors that limit our abilities in perceiving color variations. Only with advanced spectrophotometric technology and controlled conditions can the brain accurately and consistently decipher variations in color.

Posted in Color In Plastics

Color Standards for the Paper Industry

Posted on Mar 19, 2026 by HunterLab

Paper was invented in China, where people began writing on sheets of cloth to keep records. From there, a Chinese court official created a pulp using natural materials and let it dry in a thin mat shape. Paper production has changed over the years to become what we know today. At HunterLab, we are dedicated to helping the paper industry meet color standards and best practices for paper production.

Meeting Color Standards for Paper

White paper may seem like a simple color standard to meet, but getting the right white shade can be challenging when we consider surface properties. While there may be a specific white that all paper manufacturers want to achieve, they must factor how light reflects on different surfaces, from low-gloss matte to high-gloss.

Colors have reflected light and absorbed light, and these measurements affect our perception of the color. Reflected light, however, is not an indicator of the actual color, while absorbed light is. For mid-gloss and high-gloss paper, their shiny surfaces offer a lot of reflected light, and it will skew our perception of the color.

To find the right color, paper manufacturers rely on instruments that offer a quantified measurement for color, rather than counting on the human eye. Machines like spectrophotometers can register the light a surface reflects and absorbs to provide a definitive color measurement. With this method, manufacturers can achieve a consistent white paper in all glosses.

Posted in Validation And Compliance

Color Standards for Plastics — Plastic Colorants and Color Concentrates

Posted on Mar 19, 2026 by HunterLab

Plastic is a widespread medium for various applications, from children’s toys to kitchen tools. Coloring plastics can take on many different forms, and it’s vital to meet industry standards for safety and performance. At HunterLab, our spectrophotometers help plastic manufacturers create ideal color concentrates for their products.

ASTM Color Standards for Plastic

The American Society for Testing and Materials (ASTM) provides a series of standards for plastic production. While plastic is easy to mold and ideal for many applications, it’s a synthetic material that may be poorly made or unsafe for use.

ASTM standards provide rules and guidance for plastic production to ensure products last and stay safe throughout their lifespan. The organization’s website offers extensive documentation for you to follow these standards in your operation. Criteria include descriptions like:

  • Specifications for materials
  • Testing methods
  • Production procedures

Color is an essential feature of plastic standards because plastic colorants can affect the quality of the material. Plastic producers use color charts to compare their colors, and the best way to handle this comparison is with color measuring devices. Machines like spectrophotometers quantify color based on the light it absorbs and reflects, so manufacturers can create a match to a color on the chart.

What Are Color Concentrates for Plastics?

Color concentrates are plastic colorants in a pellet or grain that manufacturers form into plastic. Rather than adding a colored layer to the outside of a plastic product, concentrates make up the product.

To create a concentrate, a pigment is mixed with a polymer or carrier resin. For concentrates to work, the polymer must work with the base resin that the concentrate mixes with. The challenging aspect of concentrates is the lack of a universal polymer. Developers must identify the best polymer and base resin for production.

Posted in Validation And Compliance

Color Quality Control in Powder Coating of Metal Substrates Creates a Competitive Advantage

Posted on Mar 19, 2026 by HunterLab

Is this banana yellow, or Nilla Wafer yellow? A spectrophotometer could tell. Image Credit: Flickr User: Travis Ekmark. (CC BY 2.0)

You have three hundred air conditioner housings in storage containers in the yard. “Sorry, we can’t take them,” says the client rep. “I personally feel like gray is gray, but I have to do things by the book. I know it’s a pain to rework, but the units have to meet specifications in order for me to accept them. Can you take care of it? Thanks.” She drives away, tires kicking rocks and dust, and there are still three hundred housings in the yard. Fishing your phone from your pocket, you dial. “Bill? We’re gonna need to do some rearranging.”

Not all purchasers of powder coated products are so picky about their colors; many clients are happy to choose from pre-mixed options or generic swatches. As a result, spectrophotometric analysis as a method of color quality control has not yet saturated the market. But for owners and operators of powder coating lines who are looking for a competitive edge, spectrophotometry represents a way to stand out while expanding your operations.

Color Precision Provides Opportunities for Powder Coating Lines

If you hope to take on clients with rigorous color quality control standards, spectrophotometric analysis is already essential since without this capability, you’ll be unable to compete for bids.1

And since powder coating is now being chosen over traditional liquid VOC paint due to its economic, environmental, mechanical, safety, and efficiency advantages,2 we’re seeing more and more applications that once used liquid paint beginning convert—including applications for a number of designer and specialty products. Companies like Austrian furniture designer Finima3 have already made the switch to powder coating, and winning bids for similar high-end applications will require you to have delicate control over product color—as well as the ability to offer unique color configurations.

Posted in Color Measurement

Color Perception With Different Light Sources (Metamerism)

Posted on Mar 19, 2026 by HunterLab

Color is a dominant presence in our daily lives. From the clothes we wear to the food we eat, we are constantly viewing and evaluating color. But how does light affect the colors we see? If you’ve ever noticed that your color perception changes with different light sources, then you’ve experienced a vexing phenomenon known as metamerism.

What Is Metamerism?

Metamerism occurs when two colors match under one type of lighting but not another. This peculiarity has to do with the relationship between light and color.

We perceive color based on the way an object reflects light, and that perception is based on the light source. When you compare the reflectance of incandescent light to daylight, for example, you’ll find that incandescent light has a higher level of energy in the red area of the spectrum. This means an object viewed under incandescent light will appear redder than it will in daylight. Daylight has more energy on the opposite, blue end of the spectrum.

Reflectance information about a specific color is known as that color’s “fingerprint.” When two colors look identical under one light source, but different under another, they are known as a metameric pair.

Posted in Color And Appearance Theory

The History of Color Measurement Devices

Posted on Mar 19, 2026 by HunterLab

People have been working to understand color for centuries. Because color plays such a large role in many aspects of life — from art to commerce — people need reliable ways to communicate about color. Color measurement instruments make it possible to consistently quantify, compare and reproduce colors, essentially eliminating miscommunication between designers, manufacturers and organizations that need to define specific shades.

The possibilities color measurement offers today arose from years of study and development. When you understand the history of color measurement devices, you can better understand how they work and the benefits they offer. Let’s take a look at how far the color measurement field has come.

Early Discoveries in Color Measurement

Before people could develop ways to measure color, they needed to understand what color is and how it is perceived. As a result, some of the earliest discoveries in color measurement involve the nature of light. In the mid-1600s, Isaac Newton used prisms to show that refraction could break white light into the constituent components of the visible light spectrum — red, orange, yellow, green, blue, indigo and violet. In 1692, he would write “Opticks,” which would serve as a basic, if imperfect, foundation for color research.

In the early 1800s, Thomas Young proposed the idea that red, green and blue color receptors in the human eye work together to create the wide variety of colors we perceive. Later, James Clerk Maxwell furthered this theory by showing that red, green and blue light could combine to create almost any desired color. Although Maxwell was not the first person to suggest that light acts as a wave, he did show that those wavelengths could be quantified as a form of electromagnetic energy in nanometers.

Posted in History

Color Meanings and Communication

Posted on Mar 19, 2026 by HunterLab

Every day you are surrounded by colors — they may inspire, motivate or remind you of something else you experienced. Because color plays such an important role in how most people experience the world, it also looms large in the human psyche. Different colors affect mood in significant ways. As a result, you can use specific colors to communicate ideas and even influence behavior.

How Colors Affect Your Mood

People associate different colors with various emotions and concepts. Color meaning and psychology are closely linked, with certain colors shown to impact mood. Exposure to specific wavelengths of light can even produce physiological responses, impacting heart rate and alertness.

Ideas about a color’s meaning in life vary from person to person. However, themes crop up around specific colors. When you understand what a color means, you can use it to create a desired atmosphere or encourage specific responses in an audience. In Western countries, colors on the visible light spectrum are typically associated with the following ideas and emotions:

  • Red: Energy, passion, determination
  • Orange: Ambition, youthfulness, extroversion
  • Yellow: Optimism, happiness, excitement
  • Green: Growth, peace, nature
  • Blue: Relaxation, trust, loyalty
  • Purple: Prosperity, imagination, focus
  • Grey: Strength, stability, longevity
  • Brown: Comfort, reliability, seriousness
  • White: Purity, cleanliness, harmony
  • Black: Power, sophistication, mystery

Posted in Color And Appearance Theory
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