For those who love the sweeter things in life, cocoa powder is a must-have pantry staple. Whether it's a necessary ingredient in baking or a finishing touch on the sweetest confections, many people buy cocoa powder at some point in their life. Therefore, they know exactly what it's meant to look like.
Though cocoa powder can come in a range of shades, anything too out of the ordinary may be perceived as low quality or expired, driving consumers to new brands to find their next container. Measuring the color of your cocoa powder helps maintain quality assurance and keeps your processes running as they should.