Reflective glass has replaced concrete in the facade of many modern buildings. Image Credit: Flickr User paul bica
“Why didn’t anybody check that?” asked Stephanie. “You must’ve noticed it during installation, right? It must’ve been pretty obvious that a quarter of the panes weren’t the same color as the rest. How come you didn’t stop and double check with me?”
Around the room, the heads of her contractors nodded in guilty agreement. A few hid behind their coffee cups. Stephanie shook her head. “We did notice,” spoke up Ted, her general. “But we were already behind and we figured you knew about it. You weren’t around to check with. Sorry, Stephanie. I should’ve called you.” “Yeah,” said Stephanie. “You should’ve. We’re going to get another week behind taking them down and reinstalling. Alright, let’s go. You know what to do.”
As they filed out of the trailer, Stephanie stopped on the bottom step and looked up at the building. In the facade of steel-blue glass building, copper-colored panels stood out like missing teeth. She shook her head again and picked up the phone. It was time to have some words with the manufacturer.
Glass Color Consistency Is Essential for Brand Reputation
For manufacturers of architectural glass, color is a major component of brand. Architects and contractors purchasing glass products for buildings expect that glass will conform to their exacting standards. If manufacturers deliver off-color sheets, not only will they be required to provide a replacement at their own cost, they may suffer significant reputational damage as well. Architects often share advice on their materials sources within their firms, networks, and professional associations. As a result, a manufacturer incapable of consistently producing glass within established color tolerance standards stands not only to lose future projects from a single customer but referral projects as well.
Architectural glass must be consistently colored over large areas. Image Credit: Flickr user Bernard Spragg. NZ