Color can have a higher impact on your brand than you may realize. When you use certain colors on your website, logo and products to establish your brand, your customers associate those colors with the company. Strategically utilizing colors will promote your brand and communicate the right message about your business.

How Colors Impact Your Brand

As a business owner, brand colors are crucial because customers will associate those aspects with your business. Colors will do a lot for your brand, affecting your:

  • Branding: Color is critical for your brand because it’s one of the first things a customer will notice.
  • Messaging: Ensure your colors and business messaging match.
  • Sales: Besides brand association, colors drive purchasing decisions since color can influence whether a customer will buy something or not.
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Each color has unique benefits, so using certain colors in your branding will earn different results. The psychology of color will elicit the desired emotions in your customers, so they’ll feel familiar with your brand and trust your business. Your brand colors will have the highest impact when promoted everywhere possible, including your product, landing pages and logo.

Colors and What They Can Do for Your Business

Research into color theory has found that each color promotes a different reaction and can impact industries. Read through this list of colors and what they mean for your brand:

  • Red: Red is associated with passion, excitement and energy. It grabs attention for your brand.
  • Orange: Orange is associated with fun and playfulness. It makes your brand feel adventurous.
  • Yellow: Yellow is associated with positivity, creativity and motivation. It’s a warm, optimistic color that stands out in logos.
  • Green: Green is associated with calmness and safety as well as prestige and wealth. It can make your business appear full of life.
  • Blue: Blue is associated with trust, confidence and security. It’s the most common color in branding.

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  • Purple: Purple is associated with royalty and elegance. It can make your business appear dignified.
  • Black: Black is associated with luxury and sophistication. It is a classic color that’s popular in branding.
  • White: White is associated with purity and cleanliness. It can promote a feeling of trust in your services.
  • Brown: Brown is associated with nature and simplicity. It communicates trust without being too bold.

Contact HunterLab Today for More Information

HunterLab has more than 65 years of experience with color measurements, and we are ready to partner with your company. Contact HunterLab online today for more information about our products and services. We also offer more posts about color science and measurement on our blog.