Color measurements provide valuable information for food producers, manufacturers, and distributors. As one of the first things consumers are bound to notice when making purchasing decisions, color makes an impression. And consistent colors in any food are key to delivering what consumers consider natural, healthy, and brand-conscious.

When measuring color, every ingredient counts, even the ones generally considered colorless and of little effect. Baking powder often falls into this designation, but this ingredient has a well-defined color that consumers expect. Here's what you need to know about baking powder to produce a valuable commodity for baking.

READ  Best Practices for Measuring the Color of Water

What Is Baking Powder?

Baking powder is one of the most useful tools in any baker's or homeowner's cabinets. It's a combination of baking soda and a powdered, edible acid. It prompts items like bread to rise and combine properly throughout the cooking process. Most baking powders also include cornstarch, which prevents the formula from clumping and reacting before you're ready for it to.

How Baking Powder Affects Results

While this soft white powder is easy to miss when compared with eggs, chocolate, flour, and everything else that goes into an excellent baked good, it's a vital part of nearly every recipe it's included in. In cakes and biscuits, it's something of a substitute for yeast, serving as the agent that causes dough to rise. To react properly, however, the baking powder must be fresh and high-quality, and to determine these qualities, one of the first things consumers look at is color.

Consumer Expectations of Baking Powder

While color is not necessarily an indicator of freshness or quality in baking powder, most consumers will pay attention to the color. This is why every baking powder manufacturer or baking company needs to produce baking powder that's consistently the color consumers expect. A dull or off-white coloration may signal to buyers that the powder is not mixed correctly or will not meet their needs, leading them to move on to other brands.

A spectrophotometer offers a way for companies to measure the color of baking powder consistently and efficiently, and at HunterLab, we have the perfect solution.

INFO  Get More Information

Measure Baking Powder Color With ColorFlex EZ

When it comes to color measurement, even the finest powders need an accurate color measurement and the tools to deliver it. HunterLab's ColorFlex EZ spectrophotometer was designed to measure fine particles like baking powder, ensuring an accurate and precise coloration across your entire stock of it. This compact solution connects to your equipment easily and streamlines your quality assurance process, allowing you to grow your business faster than ever before.

Request a quote on this powerful tool today. Our team is proud to share our legacy with you and instill consumer preference in your flourishing brand.