The health benefits of olive oil have been touted in nutrition columns for quite some time and evidence shows that color saturation may be adding yet another beneficial factor. Color has always been a sign of quality in olive oil, and that visually appealing greenish hue is reflected in the prices as well. Premium olive oils are now costing nearly $20 per bottle, so consumers should be aware of how much bang they are getting for their buck. What we already know about nutrition and the need for healthy fats makes olive oil a top product choice, but with so many options available it can be hard to know which type is best. Knowledge of color saturation and how it may reflect health benefits is now a new factor in consumer choice, and the rivalry continues to rise as manufacturers compete to create a product exceeds the rest.
The list of health benefits of olive oil continues to grow, and its classification as a monounsaturated (MUFA) fat already puts it ahead of the market against the forbidden saturated and trans fats. But the benefits do not stop there. Research has shown a link between the pigments in olive oil and their relation to specific health-boosting antioxidants. This now makes color saturation in olive oil more important than ever. Color has always been linked to quality in this industry, but competitors are now using colorimetric technology and spectrophotometers to measure color saturation as an indicator to the amount of beneficial antioxidants in their products as well.
Research shows that the plant-based nature of olive-oil provides beneficial antioxidant power. Using spectrophotometers, the pigment levels can be analyzed and measured for proper labeling. Image Source: Flickr user U.S. Department of Agriculture