Beverage color measurement solutions are essential, as they help you remain compliant while protecting your bottom line. In addition to compliance, learn about other critical factors below to understand the value of color measurements. Staying in the know can help you color test your merchandise accurately every time.
Consumers rarely get the opportunity to taste-test their drinks before they purchase them. To compensate for this, they use their visual senses to evaluate the beverages they see on the shelves. Accurate, reliable color measurements of your beverages ensure you maintain a uniform color for every batch in every stage of the development process.
Though many drink producers don't measure color specifically to determine product expiration, you can use it to test if your beverage has reached the end of its shelf life in stores. This retrospective measure lets you determine when a product has reached maturity based on its color. Taking such preemptive steps can help you produce more quality products. It may also help prevent consumers from purchasing beverages that have exceeded their shelf date.
Liquids come in different forms, from entirely opaque orange juice to semi-translucent ice teas. To speed up the testing process and facilitate efficacy, have a spectrophotometer or multiple spectrophotometers that measure reflectance for opaque beverages and transmittance for translucent drinks.
The liquid you're testing should not touch your equipment, as this can damage your machine and contaminate your testing samples. A spectrophotometer such as our Vista model is the best solution for accurately measuring beverage color without compromising quality and safety.
The colors of your samples can indicate the freshness of your drinks, their consistency, and whether you've used the right ingredients and measurements. The Food and Drug Administration (FDA) has strict rules about using approved food colorings in the beverage industry. Measuring beverage colors can help you deliver quality drinks consistently.
At HunterLab, we've prided ourselves on delivering the best color testing technology for over 70 years. Our expertise in color measurement will help ensure your products remain appealing to your customers while keeping safety and efficacy in mind. Contact us today by filling out our online form or calling us, and we'll be happy to help you choose the best solution.
Mr. Philips has spent the last 30 years in product development and management, technical sales, marketing, and business development in several industries. Today, he is the global market development manager for HunterLab, focused on understanding customer needs, providing appropriate solutions and education, and helping to solve customer color challenges across these industries and cultures.LinkedIn