Colour That Helps Customers Perceive Your Brand

Colour can have a higher impact on your brand than you may realize. When you use certain colours on your website, logo and products to establish your brand, your customers associate those colours with the company. Strategically utilizing colours will promote your brand and communicate the right message about your business.

How Colours Impact Your Brand

As a business owner, brand colours are crucial because customers will associate those aspects with your business. Colours will do a lot for your brand, affecting your:

• Branding: Colour is critical for your brand because it’s one of the first things a customer will notice.
• Messaging: Ensure your colours and business messaging match.
• Sales: Besides brand association, colours drive purchasing decisions since colour can influence whether a customer will buy something or not.

Each colour has unique benefits, so using certain colours in your branding will earn different results. The psychology of colour will elicit the desired emotions in your customers, so they’ll feel familiar with your brand and trust your business. Your brand colours will have the highest impact when promoted everywhere possible, including your product, landing pages and logo.

Colours and What They Can Do for Your Business

Research into colour theory has found that each colour promotes a different reaction and can impact industries. Read through this list of colours and what they mean for your brand:

• Red: Red is associated with passion, excitement and energy. It grabs attention for your brand.
• Orange: Orange is associated with fun and playfulness. It makes your brand feel adventurous.
• Yellow: Yellow is associated with positivity, creativity and motivation. It’s a warm, optimistic colour that stands out in logos.
• Green: Green is associated with calmness and safety as well as prestige and wealth. It can make your business appear full of life.
• Blue: Blue is associated with trust, confidence and security. It’s the most common colour in branding.

• Purple: Purple is associated with royalty and elegance. It can make your business appear dignified.
• Black: Black is associated with luxury and sophistication. It is a classic colour that’s popular in branding.
• White: White is associated with purity and cleanliness. It can promote a feeling of trust in your services.
• Brown: Brown is associated with nature and simplicity. It communicates trust without being too bold.

Contact HunterLab Today for More Information

HunterLab has more than 65 years of experience with colour measurements, and we are ready to partner with your company. Contact HunterLab online today for more information about our products and services. We also offer more posts about colour science and measurement on our blog.